The inner workings of our research studio
July 26, 2009 | Eric Benson |
There are currently no universal, reliable Sustainable Graphic
Design Standards(c) available to designers, their clients, or consumers --
no way to know, quickly, whether or not a project, or a studio, is
legitimately sustainable. As a result, studios struggle to educate
clients about their environmental efforts, clients don't know where to
begin the decision-making process, and everyone ends up either
confused, mislead, or just disgusted with the whole business.
aims to change all that with our Sustainable Graphic Design Standards(c).
We've developed a tiered set of standards that allows anyone to
immediately place a given printed piece (or the studio that produced
it) into a sustainable context. By providing reliable third-party
evidence that specific and rigorous design criteria have been met,
designers now have the power to quickly and painlessly educate clients
and the public at large about their sustainability efforts. Perhaps
more importantly, a codified set of standards will facilitate the
implementation of sustainable design practices throughout the industry,
as designers finally have rigorous yet practical guidelines they can
follow.We invite you to help take part in this discussion of Sustainable Graphic Design Standards(c).
What are your concerns and hopes for these standards to end greenwashing and propel the profession forward to a more sustainable future?
You can also read Jess Sand's article, "How to Choose an Environmental Certification
" for a further detailed analysis of sustainable standards here on Re-nourish.