Case Studies: Greener Design Projects

johnson banks Ram-punched Christmas Trilogy, 2007-2009

Case study browse:
johnson banks Christmas snowmen
johnson banks Ram-punched Christmas Trilogy
johnson banks Christmas snowmen johnson banks Christmas angels johnson banks Christmas trees johnson banks Christmas envelopes
Project Abstract:

From johnson banks: "Every year the designer Christmas card is a design trial. A few years ago we set a new challenge: how green can we make it? The cards were ram-punched out of magazines and brochures that we found around the office and our homes. There's no point in going green and then merrily printing off some paper based extravaganza, so we set ourself the task of re-using and recycling items that were close to hand. This year, we did get a helping hand from our friends at Design Week for their spare magazines to reach our goal of annual 500 cards.

Both the tree and the angel cards have been in the book for the D&Ad awards and the Christmas tree won a Design Week award in 2009. We have received a remarkable amount of positive feedback regarding the cards. Some recipients have said that they loved their card except for the fact that the article they were reading was chopped off at the end. Others were quite chuffed to find an article that they wrote or one that featured their work inside the cards. Many cards are custom-matched to the recipient."


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  • PROJECT CREDITS
  • Design Firm: johnson banks; London, UK

  • Creative Director: Michael Johnson

  • Designers: Pali Palavathanan (tree), Miho Aishima (angel), Michael Johnson (snowman)

  • PROJECT DETAILS
  • Paper: Old magazines, brochures and catalogs collected from around the office (and brought in from home).

  • Printing: Ram punching by PaperShapers; London, UK.

  • Finishing: Half shapes were cut around the original binding to allow the cards to fold open, so no additional binding materials or adhesives were needed. Envelopes were cut from old posters and sealed with a tab sticker explaining the card-making process. Personal messages were then written on the inside of the envelope (avoiding additional printing).

  • More: Using reclaimed materials for both card and mailer instead of virgin substrates drastically reduces the footprint of the traditional holiday card.