More and more, though, print designers are taking small steps along a new, more sustainable path. We're discovering that small changes become large when multiplied by thousands of other designers making similar decisions.
Here's an example: Given a typically tight budget to produce a catalog, two University of Illinois design students assumed that recycled paper would be cost prohibitive. But using the Re-nourish Project Calculator, they discovered that if they trimmed just 1" off the book height they would save around 1,000 press sheets. This saved them $3,000, allowing them to specify a high quality, 100% recycled, FSC-certified paper. With a little design thinking, they saved 9,717 gallons of water, 13 million BTUs of energy, 942 pounds of solid waste and avoided 2,255 pounds of greenhouse gases.
You can create a greener print piece, too! Choose a regional agri-fiber or a post-consumer wood-pulp paper from our Paper Finder, use the provided vendor press sheet sizes in the Project Calculator to determine final print size, and finally find a socially and environmentally responsible print vendor near you.
Although the ideas below aren't the answer for the future, they are positive steps you can take today:
What does it mean for paper to be sustainable?
How can you limit printing waste? How should you select a greener printer?
What makes a better more environmentally responsible ink choice?
What constitutes a sustainable material? Where can you find them?